Search Engine Optimization is one of the best tools under Digital Marketing, and if used effectively it will create wonders to your business. When we read articles online about SEO, the search engine would direct us to innumerable links with abundant information. We will definitely come across the term Back link. What is a back link? A link which directs us from one website to its own page is called a back link, also called as an inbound link or hyperlink. It is a fact that the number of back links judges the credibility and ranking of your page. Not just the number, but the quality of back links is what matters the most. The links must be relevant and related to what you are trying to exhibit/convey to the web users. For example, if your product/ area of information is based on Information Technology and your back links are directed from cooking recipes, it indicates poor quality of the back links. Quality back links are the major metric for the rankings of your webpage.
Most of the search engines expect quality and natural growth of links to give them the ranking and credibility that they deserve. They favour natural link building that happens gradually. It is possible to easily manipulate search engine with the help of expertise in SEO to achieve high rankings. But the catch comes where back links start playing a role. It is a much more difficult task to influence a search engine with external back links from other websites. And lately, due to unscrupulous webmaster trying to achieve inbound links through sneaky ways like hidden links, search engines’ criteria for quality inbound links have become tougher and more detailed. These are termed as link farms and getting access to these means that your website will be permanently banned.
We can also notice increased discussion about this term called reciprocal linking. Google has updated the same in the very first stages itself. Many webmasters had also agreed upon using this technique in order to boost their site’s rankings based on the number of inbound links. In a link exchange, one webmaster places a link on her webmaster website that points to another webmaster’s website, and vice versa. But these links were kind of not related to the topic and were eventually ignored.
Google is also putting efforts to create a patent to deal with the rankings and popularity of sites being linked. It also keeps in check the trustworthiness of the site we can link with. This means that not having sufficient credible back links will jeopardize things in your website.
Creating back links is the most basic and mandatory step for website building. Just creating a great website will not fetch web traffic. Keeping track of back links is also to be taken care of. The Domain stats tool can be used that will show the back links of a domain in Google, Yahoo and MSN. It also tells us how many pages from the website have been indexed, the listings in the Open Directory and Alexa traffic rank. The Back link Builder helps you to track the quality of the created inbound link. This adds appropriate key words to the content and also helps us find websites that are related to you which can be asked as a link.
Anchor text is another effective tool in Search Engine Optimization. Instead of just putting “Click Here” or “For further details”, when a link consists of words related to the website, it improves your quality back links scores.